Friday, November 16, 2007

Last chance for E4L

Now 3.5 months past their "count down" launch expired, Brad sends yet another email whose real purpose appears to be to sell the same crappy eBook, Get Google Ads Free. Except this email (with the usual numerous mis-spellings and 3rd grade grammer) makes some big promises, shows ENORMOUS naivety, and states the "very important" thing about this email is to make sure your email is right in the back office... hmmm... isn't that where you got the email to send this update email??? I really can't get over how dumb this guy is... you have my email if I'm able to read this "very important" thing.

But let's start with what I think is important. The big promise... after all, these are the ones Brad constantly breaks. He said "next week" they are going to "export and import everyone" to the new database. This is a promise that has been made over and over again, and now we've got a "next week" date being promised (yet again), which as we all know is 3+ months late, but it's now totally unforgivable not to make it - after all, it's a simple database export.

Now the naive idea: Brad says it's too hard to make money on video games (huh? what about offering the lowest prices any where for DVD's and other entertainment products - low prices EQUALS low margins - so his entire business has the same problem). So Brad's solution is to get programmers to build new games that will be branded "E4L Games". Now I'm sure the cool aid drinking E4L'ers will see this as brilliant. I see naivety. Have you played a video game in the last 10 years? How many hours of programming goes into these? This is not "Pong" or Tetris or Asteroids or some simple and bygone era of games. I give this idea ZERO chance of taking off because IF they get a programmer to build for them, it will be a simplistic and cheap game that are largely available as freeware on the Internet already. So they'd be luck to sell a copy for a buck or two. No one else will ever build for these guys, ever.

But Brad does say "We will still sale the name brand games..." Oh, so you will still "sale" games? With the grammar and spelling errors in this email, you can only imagine the kinds of mistakes he's making if he really is building a site to "sale" Entertainment products.

And the real point of the email.... looks to me like it was to re-pitch the eBook for the umpteenth time.

Well... while U.S. marketers seem to start the Christmas shopping season on November 1st, to me it's still the weekend after Thanksgiving, which is a week from today. Brad's worst case promise has been "in plenty of time for the Christmas shopping season", so this is it... the final promise a legitimate person could make.