I listened in on a call that "founder" Brad Morse hosted where I expected to hear an update about when the E4L.biz web site and business would officially launch. Their original date was August 1st... the call was August 11th. In summary... there was ZERO info on when E4L will launch... and yet another "carrot" dangled in front of the starving (for news, a business and money) members.
To recap before delving into this farce of a call.... the business concept is to offer below-market prices on "entertainment" products (e for "entertainment", 4L is "for less"). Despite the fact that Frys.com and Amazon.com among others sell TV's and DVD's online already, they've made this a "dream" of a new idea by offering an "affiliate" or Network Marketing pay plan. Now... there is NO published pay plan... but despite this fact, at least 70,000 people have signed up into the system... all "pre-launch". When complainers littered their members only forum after they missed the August 1st launch, they deleted all negative posts (don't you love censorship - NOT) and apparently even banned people from the forum.
So.. back to the "update" call. Once again Brad said "soon" and "by next week" which he's said in past weeks... all with no results. That is it for the update. Instead he offered another monetary and opportunity carrot... he claims that he's been in internet marketing since 1994... and that he threw thousands of dollars at some experts in internet marketing to share their "real secrets" rather than the crappy eBooks that they all sell... and he's going to train 5 "VIP" members (you had to pay $20 to be a VIP member during "pre-launch") on his system so that he could use that time to develop his tools and gain testimonials. The carrot is that he claims he's going to teach those 5 how to make between $10,000 and $100,000 PER MONTH within 6 months.
OH MY THE EXCITEMENT.... and slight of hand... watch the new carrot in the left hand so that you don't notice that E4L.biz is still not up in the other hand.
For you E4L zealots... I took a look at Amazon.com's financials. Their profit margin is 2.51%. On over $12 BILLION in revenue, that's $300 million in profits. Lets say E4L somehow becomes as big as Amazon... with 70,000 "affiliates" already... that means you'll make $4,300 per year if they share 100% of their profits. Which they won't... maybe they'll share 50% (a typical MLM number) so you'll make $2,150 per year. And that's if E4L can match Amazon... which... no matter how zealous you are... you can't believe they'll get any where near that large - right??? So let's say E4L is a HUGE success and becomes a $1 billion company with 2.51% profit margins... and you... an pre-launch member... averages $215 per year in revenues... woop dee doo!!!!
The reason why the zealots love the "Brad's dream" is because they say people will buy from E4L and get a commission check... which will excite them... and so they will in turn refer others... all into the downlines of the original 70,000. But again, using Amazon's 2.51% profit margin... what checks will these customers get that will so excite them? They'd have to buy a $2,000 TV just to make $50. And on DVD's... if you buy a $12 DVD... you get a 30 cent check????
WHO IS GOING TO GET EXCITED ABOUT THIS????
My problem with all of this is two-fold - the idea seems dumb... and second is that this Brad Morse dude keeps missing date after date, and promise after promise, and he has two solutions for this.... the first is to ban complainers (ie censorship) and the second is to make a new, and totally unrelated promise. The zealots latch onto the next "dream" and stick around longer, and longer, and longer.
What I say to them now is... if he can't launch one "dream"... WHY would you think he could successfully launch another one? What will he teach you in this training program???? How to make money off of unfilled promises????
This one scares me... stay tuned... by the end of August... if they don't launch, I think even the zealots will finally pour the extra large servings of coolaide down the drain.
Tuesday, August 14, 2007
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5 comments:
I joined e4l to see what was getting one of my MPM members so excited. She claimed she was having a lot of success with sign ups and never did with MPM (My Power Mall). I was immediately turned off. The terms of "Big Money" just sounds so shady and is posted all over his site. My sponsor says that Brad is so intelligent. Im not sure where she is getting that from as I did listen to some of his calls and he just sounds silly. In addition, the profit margin is nonexistant on new release DVDs, and Walmart and Best Buy actually take a loss on them. How can one little man (well Im sure he isnt little literally) do better than these huge retailers? The whole concept makes absolutely no sense and I really cant believe that 70k people have fallen for it. I have a feeling this is a coverup for a pyramid... Selling sign ups, buying customers, and no real product. Keep us posted! Blessings, Amy Hatcher
A couple of years ago I joined a program called "GOING PLATINUM". It was going to be the BEST thing to have ever hit the internet. Earn money on everything you do on their site...blah..blah..blah.
Well....we kept hearing new dates for the launch..but it never happened.
Sounds just like this company....hope they prove everyone wrong.
Yeh it seems like a sort of pyramid in disguise and its utimately misleading with unreal promises to lure people to join them and built their base and making use this base to sell advertising package to make money for themself. Members are made suckers unknowingly. But if that creater is intelligent, he would have know that its just time that its signup would come to know that they were misleaded as he really got nothing to offer besides making use of the same pool of people to set up advertising system to make money for himself and compensate its member a little percent of commision brought in by them.
Luring people with fake promise for personal gain is a criminal act. Wasting people's time and giving people false hopes.
People. wake up. Think and don't get trapped by this for a long time. you guys got better things to do and work on!!!
i have to say, i joined this too, i got excited cos its the first one that i had success with sign ups without paying for them, i guess thats testament to the guys ingenuity with the concept. I agree i do not believe there will ever be products for this opportunity, unless he decides to make it an opportunity selling an affiliate product to his list which is what he is doing. Here we are in October and he is still dangling carrots.
It makes me angry and i wish i could do something about it. I know that Internet Marketing can make you good money, i know this from personal experience but this guy has taken me, my downline (which will now doubt me) and everyone else for a good old ride. Guys like this are giving the industry i work in a bad name and destroying the hopes af so many people who caould have made it work for them. ARRRRGGGHHH
Did this thing ever launch? Here we are at January of 2008 and I understand they're still not "launched". What's the deal with this outfit?
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