Thursday, September 20, 2007

Direct Sales article from ABC News

Direct Sales & Network Marketing are hitting the mainstream more and more... they seem poised to explode where everyone will either be doing it, or know someone who is. For those interested in a basic explanation of the highlights and low lights of the industry and the work, this ABC News.com article is very informative and well rounded.

Direct Sales is still sales... and those who fail tend to only hear the catch phrases that give the industry such a bad name... like "anyone can do it", "it's easy", "no selling involved", etc. For the most part it's simple... as in it's not rocket science... but to say it's "easy" is not true for people who aren't prepared for rejection and objections. Look at the first comment under my Sumner Redstone article... the "objection" is vague and weird, and if you don't know how to handle people who just shut down, you can't succeed in Network Marketing.

The good news... the industry is getting more and more mainstream recognition which should ease some of the objections to the industry as a whole. The bad news... you've got to work it like a business... read the ABC article for more on what that means. In addition... with really bad examples like E4L, the industry will continue to suffer from image problems... and unfortunately there are definitely more bad examples than there are good ones.